User testing
examples & templates.

Knowing what and how to test can be challenging. Dive into our user testing examples for inspiration from different industries.

Identify issues when comparing subscription plans.
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Toggl
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Test your user onboarding journey.
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Shopify
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Assess user-friendliness and feature accessibility.
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Mailchimp
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Identify usability issues in cloud-based services.
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Dropbox
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Assess initial perceptions and data discoverability.
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Zoom
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Test an early prototype of a SaaS app.
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Xd Prototype
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Assess the customer journey from product discovery to purchase.
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Tesla
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Evaluate first-time user experience through targeted testing.
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Basecamp
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Assess the discoverability of premium features.
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Duolingo
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Evaluate product search, comparison, and checkout.
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Amazon
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Gather first impressions of a new scheduling system.
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Strobel Dentistry
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Determine project fit and contact options for agency partnerships.
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The Renderers
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Analyze booking efficiency in a travel search engine.
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Skyscanner
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Compare bid and purchase functionality in online auction environments.
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Ebay
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Assess interface usability and user navigation.
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Lumen5
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Evaluate account creation and donation interfaces.
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Wikipedia
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Analyze user flow for content discovery, social collaboration and personal curation.
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Pinterest
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Evaluate navigation, cost estimation, and dispute handling in a rideshare app.
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Uber
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Explore booking options, dynamic pricing, and policy understanding.
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Google Flights
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Investigate usability issues in online travel marketplaces.
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Booking
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Test non-search navigation and evaluate budget-conscious purchase terms.
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Best Buy
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Investigate user preferences for content and account sharing features.
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Netflix
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Evaluate user experience from trust-building to course enrolment.
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Mindvalley
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Assess the convenience & usability of an online ticket booking portal.
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Cineworld
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Review professional portfolio and booking system.
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Andreas Gursky
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Assess end-to-end user experience from inquiry to action.
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Red Cross Australia
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Explore user experience in the donation & merchandise purchasing journeys.
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WWF
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Explore user trust & cost clarity in online money transfers.
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Western Union
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Analyze order fulfilment & user preferences for a delivery app.
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Foodhub
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Evaluate product discovery, cart management & shipping options.
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Zooplus
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Evaluate information discovery, search & subscription processes.
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State of California
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Assess content discovery, subscription options & purchase flow.
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The New York Times
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Explore gifting & product discovery in an online marketplace.
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Wish
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Analyze multi-user experiences from onboarding to engagement.
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Spotify
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Explore first impressions & trustworthiness in freelancer portfolios.
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Robby Leonardi
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Evaluate the user experience of online shopping with price & time restraints.
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Walmart
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Test a website's usability & information accessibility with target user groups.
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University of Chicago
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Evaluate user onboarding and assess user control over content & privacy
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Twitter
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Review information clarity & application usability for volunteering initiatives.
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Convoy of Hope - Field Teams
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Test usability & customer loyalty features.
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Wine Chateau
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Test customization tools, user navigation & purchase flow.
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Houzz
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Evaluate the ease of subscribing & cancelling a premium service.
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Youtube
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Assess user understanding of UI elements in a prototype.
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Figma prototype
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Test the navigation and pricing transparency of online courses.
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Academic Earth
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Gauge the perceived value of subscription options.
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Forbes
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Test early-stage usability & basic features of a prototype.
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Figma prototype
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Explore the navigational ease and discoverability of specific amenities.
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Mall of America
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Evaluate customer experience from product search to post-purchase support.
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Apple
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Assessing user-friendliness of university admission & tour pages.
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Stanford University
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Assess the booking process for ticketed tourist attractions.
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Empire State Building
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Assess user journeys in complex booking situations.
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Airbnb
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Understand the clarity & efficiency of charity donation payment options.
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Shark Trust
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Exploring perceived account benefits & content customization.
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Sesame Street
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