Evaluate first-time user experience through targeted testing.
Imagine you have recently founded a startup with 5 friends. Now you are searching for a project management tool to handle your business. A friend told you that his company is using “Basecamp”. Now you want to give it a try.
Read through the menu bar of the website. Don’t click the individual menu items or hover over them. What do you suspect is behind each menu item?
First of all, you want to know what Basecamp has to offer. Look at the features and find out how it works.
You now want to know how much Basecamp costs and which payment options you have.
Imagine that you have decided that Basecamp is a good fit for your startup and want to give it a try. How do you proceed? You can use fake information.
Do you use or know about any solutions offering similar services? If yes, please compare them to Basecamp.