Assess the customer journey from product discovery to purchase.
Imagine you want to buy a new electric car, and you have a friend who already drives a Tesla. As your friend is very satisfied with his car, you've decided to see if owning a Tesla might be a good idea for you.
Which cars are offered by Tesla? Describe the difference of the available cars in your own words.
Imagine, you are married and have 2 children (6 and 9). You're commuting to work on a daily basis, can charge the car at your house and want to use the car for going on vacation as well. You're planning to lease the car and can't afford a downpayment of more than $10.000 and a monthly leasing rate of more than $700. Try to find a car matching your requirements on this site.
How much does a full charge of the car of your choice cost? How long does it take to charge it?
When you found the car of your choice, try to order it now. You can use dummy data and stop before entering any payment information.
How would you describe your experience? What can be improved?