Assess user-friendliness and feature accessibility.
Scenario: Imagine you got a new job at the marketing department. Your boss asked you to take a look at Mailchimp, as it's been recommended to him.
Scroll through the website. How does Mailchimp working? What can you use it for?
How would you describe Mailchimp using only 3 words?
AnswerSimple, efficient, futuristic
Look at the various service packages and compare them. Which would you choose? Explain your decision.
For your marketing strategy, it's essential to have targeted Instagram ads. Find out if Mailchimp is offering something for those needs.
Your boss has some specific questions which answers you can't find on the website. What options do you have to get in contact with someone at Mailchimp?
How would you rate your overall experience with this website?