How to run a user test on your SAAS site

Optimizing SaaS products with the help of user testing is almost as rewarding as testing online stores. The subscription-based sales model constantly delivers updates, bug fixes and new features to paying users. Thus, the product changes frequently and SaaS is perfectly suited for ongoing user testing due to this continuous development process.

As with any other kind of page, we advise you to begin the first rounds of testing with your most important use cases.

Usually these are:

• Account registration
• Subsequent subscription and
• Initial setup of your software.

If you decide to use remote user testing tools for your tests, we also recommend that you set up a test that will automatically send you new videos about your registration and onboarding process from a handful of testers at least every 14 days. With a tool like Userbrain this is quite easy.

This proactive test plan ensures that you quickly recognize usability problems in your page’s key processes, rather than accidentally stumbling upon problems that may have already cost you a lot of money.