How ConversionFlow Cut CAC by 50% and Boosted Revenue by 30% with Userbrain
When Testing Tools Create More Problems Than They Solve
ConversionFlow is a top-ranked CRO agency that’s driven over $18 million in revenue for its clients. For founder and CEO Matt Dandurand, high-velocity experimentation isn’t optional, it’s core to how they deliver results.
But before Userbrain, their team was stuck using user testing tools that made fast insight cycles almost impossible.
“We followed [Userbrain competitor's] specific instructions on how to submit a test and it still didn't work. Their support team gave us slack about how we set the test up and that it was our fault. In the end we spent a significant amount of money on testing and yet we got testers on the wrong platform.”
Tests were time-consuming to set up. Screener flows were confusing. And when something went wrong, support was more blame than help.
The result? Wasted budget, wasted time, and no real insights.
A Better Testing Experience without the Friction
After testing several platforms, ConversionFlow chose Userbrain for one simple reason: it worked.
“We are very intentional and thoughtful with our research. So we researched you and your competitors and we decided to go with Userbrain.”
Setup was simple. Tests launched fast. And results came back within 30 minutes.
“Userbrain has become one of the core tools in our optimization toolkit. Every recommendation we make to our clients is rooted in measurable user-centric research and data. There’s nothing like watching users think aloud as they navigate your product.”
Testing More, Learning Faster
Today, Userbrain is a natural part of ConversionFlow’s workflow. What once took hours, or a full-time role, now fits into their agile sprint rhythm.
“We run tests and get a lot of detailed specific information in a short period of time. This lets us move quickly and is especially important when we are working with enterprise-level clients that expect a certain velocity in getting their results.”
Here’s what changed for ConversionFlow:
- Test turnaround in under an hour—results often in 30 minutes
- Higher testing frequency, even for small UI tweaks
- Better tester matching thanks to refined screener flows
- No more bottlenecks—testing is baked into their process
50% Lower CAC. 30% More Revenue. One UX Insight.
One standout win came with client Cute Camera, a vintage camera brand. During testing, ConversionFlow noticed that customers were confused by how product conditions were labeled.
The fix? A clearer description.
The result? Big.
“Through Userbrain testing we improved clarity within Cute Camera's product descriptions and ran an A/B test. That single test and update reduced customer acquisition costs by 50% and increased revenue by 30%, primarily based on the information we got from testing with Userbrain.”
More lift from the same campaign:
- +35% conversion rate for new visitors
- +15% increase in add-to-cart actions
- -2.5% bounce rate
- -20% advertising costs
Read the full case study from ConversionFlow with Cute.Camera
“It was a killer A/B test that we ran, and we made a significant impact with our client. We gleaned all this data and information from user testing with Userbrain.”
“We Always Come Back to Userbrain”
For Matt and his team, user testing isn’t an extra. It’s essential to delivering results—and Userbrain makes it possible to do it frequently, affordably, and with confidence.
“We check the user testing market periodically and we always come back to Userbrain because of how easy and simple it is to setup, run and get results in just a couple hours max. Oh, and the amount of value that you get! Userbrain has allowed us to user test more frequently and include it in our overall strategy... something that we wouldn't be able to get with other testing tools.”
