Assess content discovery, subscription options & purchase flow.
On your daily subway ride to work, you like to read The New York Times. As you find it annoying to have to buy the newspaper daily at a newsstand, you want to try the mobile version.
You always love to read about politics first. Find the right articles.
You would like to get access to all articles. Look at all the options you have. Please explain the prices of the options in your own words. Are there any differences between the individual packages? If so, please describe the differences in your own words.
Try to purchase a digital subscription. You can use sample data. Go as far as possible without entering any payment details. Continue with the next task when you are done.
Which three words would you use to describe your experience? Please explain briefly your answer.