User Testing

Choosing the right user testing plan: a comprehensive guide

Published March 31, 2023 ⚡ Updated on March 5, 2024 by Andrea
Choosing the right user testing plan

The success of your website or app hinges on the user experience it provides. User testing is essential to ensure your digital product delivers a positive user experience. Userbrain offers a variety of plans to cater to different business needs. In this comprehensive guide, we will walk you through the process of selecting the perfect user testing plan that aligns with your goals and budget.

Factors to consider when choosing a user testing plan

Do you want moderated or unmoderated user testing?

Moderated user testing involves a facilitator guiding the tester through tasks and asking questions. This approach allows for deeper insights and real-time clarifications.

Unmoderated user testing, on the other hand, involves testers completing tasks independently without guidance. This approach is usually faster and more scalable but may yield less qualitative data.

If you’re new to user testing and don’t have an established UX Researcher on your team, we would advise starting with unmoderated user testing.

How frequently will you run user tests?

Your testing frequency will significantly impact the type of user testing plan you choose. If you plan on running tests regularly, a subscription-based plan will be more cost-effective.

However, if you only need occasional testing, a pay-as-you-go plan may be more suitable. Luckily for you, Userbrain offers as a pay-as-you-go-option, as well as 3 different subscription plans. But we’ll get to that a bit later on…

Analyzing user test videos: in-house or outsourced?

Once you have collected user test data, you will need to analyze it to derive insights and make improvements.

You can either do this in-house, which may require more time and resources, or outsource the analysis to external experts. Consider your team’s capacity and expertise when deciding which approach is best for you.

Streamline user test analysis with Automated Insights

If you’d like to save time and energy in your user test analysis workflow, Userbrain has the perfect solution – Automated Insights. Released in April 2023, Automated Insights analyses your user test videos with the help of Userbrain’s AI assistant to provide usability insights within seconds.

Using Automated Insights is a simple 3-step process:

Step 1: Click ‘Generate AI Insights’ on your user test video.

Automated Insights step one - go to the Notes tab and click 'Generate AI Insights' for your user test video.

Our AI assistant will prepare your user test video insights in a few moments.

Step 2: The AI assistant identifies findings and feedback with an assigned sentiment (positive/negative), ordered chronologically and timestamped.

Automated Insights step 2 - read the AI-generated insights

All insights are tagged to make it easier to identify, record, and report insights. Tags include #suggestion, #usability_issue, etc.

Step 3: Focus on watching the user test video without needing to stop and take notes.

Automated Insights step 3 - click on the time-stamped note to jump directly to the highlighted section of the user test video

Click on the time-stamped AI-generated note to start watching the highlighted part of the video.

Testing with your own users or paying for testers?

Some user testing platforms, like Userbrain, offer access to a large pool of testers you can use for your tests. Alternatively, you can use your own user base for testing with the ‘Invite Your Own Participants’ feature.

Consider whether you have a sufficiently diverse user base and if it’s important to test with people unfamiliar with your product.

Here’s a hint: yes, it is just as important to test with new users! After all, first impressions count. Remember being told that as a kid? We recommend testing with new users from the Userbrain testing pool, and with your own testers too, and that’s why Userbrain offers both options.

Should I opt for a one-time purchase or subscribe to a user testing plan?

User testing platforms offer various pricing structures, from one-time purchases to monthly or annual subscriptions. Consider your testing frequency and budget when deciding on the most appropriate pricing structure.

Although, as usability experts with over 10 years experience of running a UX agency, we highly recommend integrating tests into the design process and making regular user testing a habit.

Compare user testing tools

In addition to Userbrain, there are several other user testing tools available that offer a variety of features, pricing plans, and testing options.

Each platform has unique features, strengths, and weaknesses, so it’s essential to evaluate your specific needs and requirements before choosing the most suitable user testing plan. For a detailed comparison of these alternatives, including their pros, cons, and pricing, check out our article on UserTesting Alternatives.

By considering the full range of options available in the market, you’ll be better equipped to make an informed decision about the right user testing plan for your needs.

starter vs. pro vs. agency plans at Userbrain - pricing and features

Compare Userbrain user testing plans 

Userbrain offers a range of user testing plans designed to cater to businesses of all sizes and budgets. Here’s a brief overview of our plans:


Ideal for small businesses or startups looking for budget-friendly user testing solutions. At $99 per month, this plan offers three tests plus 10 sessions with your own testers, 1 admin, and up to 5 collaborators.

Best suited for: Small business owners, startups, freelancers, or those new to user testing and seeking an affordable entry point.


Designed for businesses with more significant user testing needs. At $299 per month, this plan offers ten tests, plus 30 sessions with your own testers, up to 3 admins, and 20 collaborators.

Best suited for: Medium-sized businesses, product managers, UX/UI designers, or professionals who require more extensive testing capabilities and collaboration.


Tailored to agencies and businesses with more extensive user testing requirements. At $799 per month, this plan provides 30 tests, plus 90 sessions with your own testers, up to 20 admins, 50 collaborators, and a dedicated account manager.

Best suited for: UX agencies, digital marketing agencies, or large businesses with multiple projects requiring a higher volume of user tests and greater administrative control.


Perfect for large organizations with complex projects. Enterprise packages are tailor-made, bespoke solutions to satisfy a company’s user testing needs. There’s no standard price, amount of tests, admins, or collaborators for Enterprise plans.

Best suited for: Large enterprises or organizations with unique testing requirements, seeking a fully customized solution and dedicated support.

Pay As You Go

This plan allows you to buy individual user tests for $39 each without any commitment. However, it does not include several premium features available in the subscription packages.

Best suited for: Occasional users, smaller projects, or businesses that need user testing on an ad-hoc basis without long-term commitments.

Evaluate features and benefits – what do you need?

Before choosing a user testing plan, it’s essential to evaluate the features and benefits each plan offers.

All Userbrain subscription plans (monthly and annual) include premium features, such as advanced demographic filters, presentation-ready test reports, automated speech-to-text test transcripts, highlight clips, automated testing, and tester management. Furthermore, every plan lets you filter testers based on gender, age, country, and device.

On top of that, unused sessions roll over to the next month, ensuring you don’t pay for test credits you have yet to use. Besides Pay As You Go, all other plans include all features except the dedicated account manager, which is exclusive for Agency and Enterprise customers.

Consider your budget and payment options

Budget is a crucial factor when choosing a user testing plan. That’s why Userbrain offers plans at different price points to accommodate a wide range of budgets.

Keep in mind that investing in user testing can help improve your website or app’s usability, leading to higher conversion rates and a better ROI.

Userbrain also offers savings on annual payments, providing 12 months of user testing for the price of 10.

Consider video storage and language options

Video storage is another factor to consider when choosing a user testing plan.

Pay As You Go keeps your test videos available for three months, Starter and Pro plans store them for one year, while Agency and Enterprise plans offer lifetime storage.

Additionally, all Userbrain packages allow you to test in English, Spanish, and German, with more languages coming soon.

Start user testing with a free trial

Before committing to a plan, consider taking advantage of Userbrain’s 14-day free trial, which offers two free user tests and unrestricted access to all features.

This trial allows you to experience the platform and better understand how user testing can benefit your business. After the trial, you can make an informed decision about which plan best suits your needs.

Start a free trial at Userbrain to get 2 free user tests

Get the best user testing plan for your business

Choosing the right user testing plan is essential for ensuring the success of your website or app.

By assessing your business needs, comparing Userbrain’s plans, evaluating features and benefits, considering your budget, and experiencing the free trial, you can make an informed decision and invest in a user testing plan that aligns with your goals.

With the right plan, you can improve your digital product’s user experience, leading to higher conversion rates, increased customer satisfaction, and a better return on investment.

Still trying to decide?

Don’t worry, we’re happy to help you decide. Schedule a call with one of our user testing experts, and we’ll find the perfect plan for you based on your user testing goals, needs, and budget.

We hope you find the right user testing plan for your business. Our door is always open!

Did we mention you can try Userbrain with 2 free user tests? ? Start your 14-day free trial!

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