User Experience

Limited budget for UX in 2023? 5 ways to get started

Published January 17, 2023 ⚡ Updated on January 20, 2023 by Euan Harkness
5 ways to get started with UX on a a budget

When allocating your budget for the new financial year, determining where and how much to invest in UX can be challenging, to say the least. That’s why our team has come up with a few suggestions for how to get started with a limited budget for UX in 2023.

First of all, we know precisely the conundrum you’re facing. As seasoned UX professionals with 13 years of experience running our agency, we’ve advised clients at all levels of UX-pertise. So if you’re unsure where to start with UX, you have our permission to breathe a sigh of relief because you’re not alone. Let’s get on with it, shall we?

Improve your UX on a limited budget

Before we dive into this list, it’s important not to get ahead of yourself. As any good sports coach will tell you, you need to understand the strengths and weaknesses of your team before you start tinkering with it. In the context of your product or service, you need to understand the state of play before you start ‘improving’ things willy-nilly, especially when you have a limited budget for UX to play with. 

That’s why we always recommend conducting some solid UX research to kick off your UX game. Why? Well, you will gain a deeper understanding of your users and discover hidden truths about your product, making it easier to pinpoint pain points and improve user experience. And the best way to measure the state of play is by user testing. 

1. Start user testing

If you want incredible bang for your buck with UX research, your first port of call should be Userbrain. There’s no better way to improve your product’s user experience than by observing how real people interact with it. Period. And user testing doesn’t need to break the bank either. Actually, if you have a limited budget for UX, there isn’t a more profitable area to spend it on than user testing.

Userbrain was founded on three promises: easy, fast, and affordable. That’s why you can conduct your first two user tests with Userbrain for free without providing a payment method. In addition, you’ll get access to free user test templates, tips, and best practices to help get your first test set up in less than 5 minutes. 

And when you’re ready to take your product to the next level, you can start user testing regularly with our Starter plan for only $99 a month. It’s important to remember that user testing has an incredibly high return on investment on average. For example, one study reported that investing $1 in user testing can bring in up to $100 in revenue. So just think how much benefit a $99 investment in user testing could have for your product… Not bad for 5 minutes of easy work. Not bad at all. 

Userbrain Pricing 2023

Our Starter plan is the most affordable option to get started with user testing, at just $99 a month.

2. Simplify your design

As the old saying goes: keep it simple, stupid. One of the easiest ways to improve your UX on a limited budget is to keep your design simple and minimalistic. A simple design not only saves on design costs but also enhances the usability of your website or app. By removing unnecessary elements and simplifying your layout, you can create a more user-friendly experience that is easy to navigate and understand.

3. Optimize your website’s load time

Slow load times can be a significant turn-off for users and negatively impact your UX. Optimizing images and code can improve your website’s load time and keep users engaged. You can do this by compressing images, minifying code, and using a content delivery network (CDN) to distribute your content. These simple optimizations can significantly improve your website’s load time and user engagement while boosting your rankings in search engine results.

4. Use clear and consistent navigation

Navigation is one of the most critical elements of a website or app, and it’s essential to make it easy for users to find what they’re looking for. By using clear and consistent navigation, you can improve the overall usability of your website or app. You can achieve this by using simple labels, grouping related items, and providing clear and compelling calls to action.

5. Test and iterate quickly

Finally, it’s essential to continuously test and iterate on your website or app to improve your UX. By A/B testing, you can compare different versions of your design and make data-driven decisions. Such tests can help you identify areas of improvement and make changes quickly based on user feedback.

Top tips for UX on a budget

So there you have it, folks! Allocating a budget for UX can be a daunting task. By following our team of experienced UX professionals’ suggestions, you’ll be well on your way to making significant improvements to your UX without breaking the bank. 

Start by getting to know your users through research, then move on to user testing with the Userbrain Starter plan, simplifying your design, and optimizing your website’s load time. Don’t forget the importance of clear and consistent navigation; always look for opportunities to A/B test and iterate quickly. By following these tips, you’ll be able to improve the user experience of your product or service and ultimately drive success for your business. 

Happy budgeting!

Limited UX budget? Get started for free

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