Looking to switch from UserTesting to another user testing tool? Here are the 6 best UserTesting alternatives, for quick and easy user testing at more affordable prices.
Let’s get the ball rolling with a few assumptions. You came here looking for UserTesting alternatives that:
- Offer equally good or better quality user tests.
- Allow you to discover usability issues on your website, app, or prototype.
- Offer better value for money than UserTesting.
By the way, you’ll never guess which UserTesting alternative tops our list!
TL;DR – the 6 best UserTesting Alternatives in 2023
In a hurry? No worries! Jump ahead to the top 6 UserTesting alternatives in order here:
What do UserTesting users say?
Here are the three most common Pros and Cons reported by UserTesting users via TrustRadius
User Testing Pros
- Great Customer Support.
- Fast test responses (within 1 hour).
- Largest testing pool on the market (over 2 million).
User Testing Cons
- Very expensive.
- Poor recording software.
- Collaboration issues.
So, if it’s so expensive, why is UserTesting the market-leading usability testing tool? Why isn’t everyone flocking to UserTesting alternatives? To answer that, we need to open our history books.
Is UserTesting legit?
The short answer is yes, UserTesting is as legit as it gets. UserTesting pretty much built the genre of unmoderated remote usability testing. When co-founder Dave Garr was managing websites for Apple, HP, and Intuit, he became frustrated with how much hassle usability testing was. So, to solve the problem,he partnered with Darrell Benatar and launched UserTesting in 2007 – the first remote user testing solution.
Why is UserTesting so popular?
Since UserTesting was the first unmoderated user testing tool, they had time to build up an enormous army of testers. They had a massive headstart on the competition, and alternative user testing tools have been playing catchup ever since.
According to their own data, UserTesting.com has over 2 million active participants on its panel. Such a large testing community allows customers to receive frightfully fast feedback (within one hour).
Couple that with access to a very sophisticated platform with plenty of features to assist with running and analyzing user tests, and you have a worthy market leader.
But UserTesting isn’t for everyone.
According to reviews, many UserTesting customers dislike their secretive pricing model – a shame because UserTesting used to be very transparent. The extensive data collection during their signup process has also turned off many potential users.
UserTesting is simply too expensive for many users.
Imagine you’ve just created your prototype and want to test it. You head over to UserTesting and decide you need the basic ‘Essentials’ UserTesting plan. You’re excited to get started with your first user test.
Well, not so fast! You need to contact their Sales team for a quote before you can get started. They will then offer you a long-term contract which one reviewer was clearly disappointed by:
“I was just given a flat-fee response from them (non-negotiable) of $18k /year, which we really can’t afford.”
Despite its popularity and extensive feature set, an annual UserTesting plan can be expensive and nearly impossible to justify for startups or small businesses.
To add salt to the wound, you’ll be required to pay upfront before running your first user test. Ouch!
The best-rated, less expensive alternatives to UserTesting
Knowing that UserTesting isn’t the best tool for every company, we’ve put together the following list of the best available and most affordable alternatives to UserTesting:
Without further ado, let’s dive into the six best competitors of UserTesting’s popular user research software:
1 Userbrain | userbrain.com
No prizes for guessing this one. Of course, we’re going to place our own user testing tool at the top of the list. We’d be silly not to, wouldn’t we?
If you think UserTesting can provide it all, but it is too expensive to run your user tests regularly, then Userbrain is the perfect solution.
Userbrain Pros compared to UserTesting
Userbrain offers a set of features comparable to UserTesting. You get:
- Free Trial – Sign up and get your first 2 user tests for free.
- Flexible pricing – Take advantage of Userbrain’s flexible monthly subscriptions, or upgrade to an annual plan for 2 months free!
- Plans for everyone – Looking to start user testing without breaking the bank? Or maybe you need a more powerful package. Userbrain offers something for everyone, from Starter ($99 /month) to an unlimited Enterprise option.
- Pay-As-You-Go – User testing without any commitment. Userbrain’s pay-as-you-go option allows you to pay only when you have something to test.
- Over 100k testers – Save yourself the hassle of recruiting, managing, and paying for testers and get access to a worldwide community of over 100k quality-controlled user test participants.
- Fast results – Receive completed test videos within hours.
- Invite your own testers – Depending on your chosen plan, you can test with Userbrain testers or with your own participants – combine both if you wish!
- Unlimited team members – No matter how big your team is, you can invite them all to Userbrain and assign their roles.
- 100% satisfaction guarantee – If unsatisfied with a user test, Userbrain will find you a new tester and refund your test credit for the inconvenience.
- Automated transcripts – Receive accurate speech-to-text transcriptions instantly for every user test video.
- Presentation-ready reports – Export comprehensive user test reports to share with your team and stakeholders.
Userbrain Cons compared to UserTesting
Userbrain is newer on the market, making its feature set slightly less abundant than UserTesting.
- No native app testing* – Userbrain supports testing everything that can be accessed via a URL – websites, web apps, or prototypes. Testing native iOS or Android apps isn’t possible for now.
- Limited demographics – You can filter your testers by gender, age, language, region, and device type. You can also add screening questions to narrow down your audience. More sophisticated filters offered by UserTesting, such as income range or parental status, are not supported directly. However, Userbrain allows you to ask for this information with a screening question.
*Coming soon. Users can test websites and prototypes on desktops, laptops, and iOS and Android mobile devices.
Userbrain Pricing compared to UserTesting
Userbrain is the most affordable and cost-effective alternative to UserTesting.
- There is a pay-as-you go-option for $39 per tester without subscription or extra fees.
- The Starter plan costs just $99 per month for 3 user tests. Any remaining tests roll over to the next month.
- The Pro plan is $299 per month for 10 testers. Likewise, all unused tests roll over.
- You can create a free account and get your first test free of charge.
- When you subscribe to a Userbrain yearly plan, you get 2 months for free.
But don’t just take our word for it. Here’s what Userbrain users and reviewers have to say:
“The best thing about Userbrain is the pricing structure. It’s also affordable for companies who are testing in small volumes.”
On the other hand, with UserTesting:
- There is no pay-as-you-go option.
- Their pricing structure lacks transparency; plans generally start at around $15,000 annually.
- To create an account, you must provide information about yourself and your business and request a Sales call.
- There is no discount for an annual subscription.
Additionally, the cost per test needs to make more sense to many UserTesting users. The UserTesting pricing structure heavily favors larger testing rounds, making it unaffordable for startups and SMBs with a limited UX budget. Here’s how one small business owner put it:
“The price is high. When you increase the number of users per test, it increases the pricing.”
Our advice? If you’re looking for easy, fast, and affordable user tests, Userbrain should be your go-to tool.
If you still have questions, contact one of Userbrain’s user testing experts.
2 Lookback | lookback.com
When you already have access to some willing testers and don’t need a tool that provides user test participants, then you should consider Lookback. Not only is Lookback one of the most affordable UserTesting alternatives, but it’s a great tool, too.
Lookback Pros compared to UserTesting
- Unlimited testers – Lookback doesn’t cap recordings or charge for participants. You can do as much research as you need to.
- Remote moderated testing – Lookback allows you to talk to your testers live and face-to-face in moderated user tests.
- Broadcast your research – Use the “Live” feature to broadcast your research to your team. Invite stakeholders to watch and gain insights in real-time.
- Generous free trial – Lookback offers a 60-day free trial, which is plenty of time to take the tool for a test drive.
Lookback Pros compared to UserTesting
- No tester pool – While UserTesting provides access to over two million testers worldwide, you need to invite your own participants via a link to Lookback’s dashboard.
- Connection issues – As Lookback supports live moderated testing, you better hope everyone has good WiFi. Connection drops are a frequent complaint, according to Lookback reviews.
Lookback Pricing compared to UserTesting
- Lookback bill all of their subscriptions annually.
- Lookback’s Freelance Plan starts from $300, offering ten sessions yearly.
- The Team Plan costs $1,788 with 100 sessions per year.
- The Insights Hub Plan costs $4,128, and you’ll receive 300 sessions yearly with this package.
- There is also an Enterprise Plan with unlimited sessions.
- There is a 60-day free trial – no credit card required.
Further reading: Lookback Alternatives.
3 UsabilityHub | usabilityhub.com
UsabilityHub allows you to run summative studies like first-click and five-second tests, design surveys, or preference tests of multiple design solutions. You will receive written answers and can either recruit your own participants or use UsabilityHub’s integrated tester panel.
UsabilityHub Pros compared to UserTesting
- Starting at $1 per answer – If you don’t need a video and audio recording of your testers and are more interested in running summative studies, you can do so quickly and affordably by using UsabilityHub’s tester panel.
- Full CSV export – UsabilityHub allows you to export the raw test data as a CSV file, allowing you to run in-depth analyses with third-party tools.
- Buying credits – Compared to UserTesting, credits for tests can be purchased on the go when ordering responses or pre-purchased. Credits do not expire.
UsabilityHub Cons compared to UserTesting
- No screen and audio recording – With UserTesting you’ll get a screen and audio recording of a tester’s session. UsabilityHub only delivers written answers to your research questions, making it harder to authenticate the opinions of your testers.
- No prototype testing – While UsabilityHubs supports wireframes testing, you can’t test interactive prototypes, such as prototypes built in Figma, InVision, or Sketch.
- No multi-site testing – You can’t send testers to another website (e.g., your competitor’s site) as part of your test. URL Redirects are possible with UserTesting and Userbrain user tests.
UsabilityHub Pricing compared to UserTesting
UsabilityHub’s pricing has two separate components:
- Pricing for the UsabilityHub Basic plan starts at $89 /month when billed monthly. However, the overall price is $75 /month with annual billing.
- Paying for individual responses from the UsabilityHub panel starts at $1 per response.
A limited free plan allows you to run tests for up to 2 minutes within a UsabilityHub branded interface.
4 Userlytics | userlytics.com
Coming in at number four on our list of the best UserTesting alternatives is Userlytics. Userlytics offers competitive pricing options for a suite of user research tools at the expense of an outdated user interface.
Userlytics Pros compared to UserTesting
- Multiple user research tools in one – With Userlytics, you’ll gain access to a suite of user research tools like Card Sorting or Tree Testing besides the classic remote user testing functionality.
- Automated and multilingual transcriptions – Receive an AI-generated searchable transcription of your user test.
- Quantitative metrics – Compared to UserTesting, Userlytics offers more sophisticated reports on quantitative metrics like time on task, SUS, NPS, and SUPR-Q.
Userlytics Cons compared to UserTesting
- Outdated user interface – The user interface is considered old and challenging in terms of usability by a couple of reviewers on G2.
- Complex pricing plans – Userlytics offers six different pricing tiers with different options and features. Crikey. It might be difficult to choose the right plan for your needs.
- No demographic information about testers – Compared to UserTesting, Userlytics doesn’t provide much background on their testers (like income bracket, age, or gender).
Userlytics Pricing compared to UserTesting
As mentioned, the pricing options of Userlytics could be more straightforward. Userlytics offers:
- Three different Pay as you go plans, starting at $49 per tester.
- Three different Subscription plans, ranging from $399 /month to $999 /month
- Unlimited testing with your invited testers, as long as you have an active plan.
- Custom plans for specific projects and unconventional profiles.
5 UserzoomGo | go.userzoom.com
UserzoomGo, formerly known as Validately, started by offering moderated user testing and later added an unmoderated option. UserTesting on the other hand was the first remote unmoderated usability testing tool. The recent acquisition of Validately by Userzoom has added considerably more testing power to the platform.
UserZoom Pros compared to UserTesting
- Invite your own testers for free – All monthly plans allow you to test with your own participants at no extra cost.
- Moderated user tests – UserZoom supports moderated and unmoderated user testing on desktop and mobile devices.
UserZoom Cons compared to UserTesting
- Limited researchers – The monthly plans limit the number of people who can create or launch studies. If you need more, you’ll have to pay more.
- Smaller testing pool – UserTesting has a larger pool of testers to draw from, allowing you to get results quicker than with UserZoom.
- Annual contracts – You must pay for a year upfront, which could be as much as $11,988. Therefore, UserZoom isn’t suitable for startups, scale-ups, or SMBs on a tight budget, which is a shame.
UserZoom Pricing compared to UserTesting
UserZoom offers different pricing options for moderated and unmoderated user tests. Here is a breakdown of the UserZoom offering:
- Plans that support moderated and unmoderated user testing start at $500 monthly with two researcher seats, unlimited collaborator seats, and 40 Studies per year.
- There are two plans which you can customize by reaching out to UserZoom.
- There is a 14-day free trial.
- Annual billing.
6 Loop11 | loop11.com
Loop11 is a useful UX tool for benchmarking website KPIs, finding where users encounter issues and gathering quantitative data on UX improvements. While it’s not a like-for-like substitute, Loop11 deserves it’s place on our list of UserTesting alternatives.
Loop11 Pros compared to UserTesting
- Quantitative testing – While UserTesting offers user tests for a qualitative research method, Loop11 focuses on gathering a statistically significant number of answers to a test.
- 5-second & first-click tests included – Compared to UserTesting, Loop11 also supports the recording of qualitative data like heatmaps, clickstreams and path analysis
- Support for accessibility user testing – Loop11 customers can now tap into the AccessWorks database for all accessibility testing needs, saving time that users would otherwise spend recruiting testers for face-to-face testing.
- Moderated & Unmoderated User Testing – Loop11 allows you to conduct moderated and unmoderated user tests.
- Bring your own testers for free – All monthly plans allow you to use your own participants for your study at no extra cost.
Loop11 Cons compared to UserTesting
- No tester pool – Since Loop11 does not offer testers on demand, you need to invite your users to participate in your user test.
- No editing after launching a test – You can’t edit a test after publishing it; you can only delete it completely. Therefore, we recommend double-checking everything in preview mode when setting up a Loop11 test.
Loop11 Pricing compared to UserTesting
Loop11 charges a monthly fee for platform access that does not include the testers’ compensation for their hard work. You need to provide your own users, and you’ll need to reward them too. Here’s an overview of Loop11’s pricing:
- Pricing starts at $79 /month for three user tests with up to 10 of your own testers per test.
- The pro plan costs $299 /month for ten tests and a maximum of 100 participants – again, you need to source the test users.
- The Enterprise plan allows you to test infinite projects per month.
- Plans are cheaper when paid annually.
- All plans include a 14-day free trial.
Summary of the best UserTesting alternatives in 2023
So that concludes our analysis of the best alternatives to UserTesting, for quick and easy user testing at more affordable prices. To recap, Userbrain takes the top spot, followed by Lookback, UsabilityHub, Userlytics, and UserZoom, with Loop11 bringing up the rear.
We hope this article has helped you choose a suitable alternative to UserTesting.
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