User Testing

Top 10 Free Usability Testing Tools

Published September 17, 2020 ⚡ Updated on April 13, 2023 by Andrea
Top 10 Free Usability Testing Tools

Usability testing can help you to understand the problems and desires of your users. With this knowledge, you can continuously improve your product. After all, your goal is to offer a great user experience that makes your customers happy. But what are the top 10 free usability testing tools?

Due to the importance of usability testing, there are many user testing tools on the market that offer a free version of their platform. In this blog post, we’ll present them to you, and evaluate the pros and cons of each free usability testing tool to help you make the best decision. Right, who’s ready for number one?

1 Userbrain | 

Userbrain is the top free usability testing tool, offering easy, fast, and affordable user testing.

Userbrain is a remote user testing tool with a focus on continuous testing. You can order and watch videos of real people interacting with your website or prototype. You will hear what users really think and observe what they actually do when they interact with your product or service. This is an essential step toward building a better product and making your users happy, and that’s why Userbrain takes number one spot on our list of the top 10 free usability testing tools.

You can test various live websites, websites in development, prototypes, apps, and even competitor sites on smartphones, desktops, or tablets. 

What Userbrain offers for free

  • The first two tests are free (? start free trial)
  • 5 sessions with your users are included for free


  • Affordable – subscriptions from $99 /month
  • Monthly and annual subscriptions (and even a Pay-as-you-go plan)
  • Fast results (typically within a few hours)
  • Unlimited testing with your own participants
  • Unlimited seats for your teammates and stakeholders
  • Automated speech-to-text transcriptions included with all plans
  • Qualitative testing, with quantitative insights from Reports


  • No native app testing (coming soon)
  • No phone support


Pay-as-you-go for $39 per test. Subscriptions start from just $99 monthly. Starter, Pro, Agency, and Enterprise plans available. 

2 Lookback

Lookback is a good choice for a usability tool which offers a generous free trial

Lookback offers a rich set of features that offers everything you need for running user tests with your own participants in one place. Lookback allows you to directly talk with participants – live and face-to-face in moderated user tests. You can use the “Live” feature to broadcast your research to your team and invite them to watch and gain insights.

What Lookback offers for free

  • A huge 60-day free trial


  • Remote moderated testing 
  • Broadcast your research using the “Live” feature 


  • No account sharing
  • No tester pool, you’ll have to recruit testers on your own 


Freelance Plan: $25 monthly and 10 sessions. Insights Hub Plan: $344 monthly and 300 sessions. Enterprise plan is available upon request.

3 UsabilityHub |

UsabilityHub offers a free trial and is a decent option for usability testing

UsabilityHub allows you to run summative studies like first-click and five-second tests, design surveys or preference tests of multiple design solutions. You will receive written answers and can either recruit your own participants or use UsabilityHub’s integrated participant panel. We think that’s more than enough for UsabilityHub to cement its status as one of the top 10 free usability testing tools. 

What Usabilityhub offers for free

  • All Tests under 2 minutes are for free 


  • Starting at $1 per answer when running summative studies
  • Full CSV export 


  • No screen and audio recording
  • No prototype testing


Longer tests than 2 minutes and advanced features require a test upgrade. Flexible upgrade $50, Annual $100. Enterprise plan available. Paying per response starts at $2

4 Userlytics | 

Userlytics is a popular usability testing tool which offers a free trial

Coming in at fourth place of the top 10 free usability testing tools is Userlytics. Userlytics is the first UX research service to offer picture-in-picture (webcam view + screen and audio recording), skipping logic for qualitative unmoderated usability testing. Additionally, Userlytics offers advanced quantitative tools such as card sorting & tree testing fully integrated with your qualitative usability tests.

What Userlytics offers for free

  • Free Trial


  • Automated and multilingual transcriptions 
  • Quantitative metrics like time on task, SUS, NPS or SUPR-Q.


  • Outdated (and frankly dull) user interface
  • Clunky website 
  • Complicated pricing plans. The less said about it, the better.


Pricey. Starting at $3,450 annually.

5 TryMata |

TryMata, formerly TryMyUI, has a free trial option for user testing.

Forrester Research notes TryMata as an affordable, effective SaaS usability testing tool for user research and design insights. Formerly known as TryMyUI, TryMata delivers videos of real users navigating any website.

What TryMata offers for free

  • Free trial
  • Unlimited testing with own participants with Enterprise and Unlimited plan


  • Audience targeting
  • Conducting surveys
  • ‘Unlimited’ plan available


  • Plans are only billed annually
  • Setting up a test is a bit complicated
  • No option to save your test scenario as a draft
  • No option for automated user testing
  • Much more expensive than Userbrain


Starting from $3,996 annually.

6 Crazy Egg |

CrazyEgg is well-known for their heatmap tool. They also offer free usability testing.

Crazy Egg offers Heatmaps, User Recordings & A/B Testing. 300,000 Customers. Heatmaps show you how customers scroll, click, engage and experience your website or application. Filters help you understand specific customer segments &use cases. User Recordings help you follow individual user journeys through your website or application. You can organize Recordings into playlists to quickly identify patterns. A/B Testing and Editing helps you translate what you’ve learned into experiments to improve UX.

What Crazy Egg offers for free

  • All plans free for 30 days


  • Easy and fast set up
  • Great UX and UI within the tool
  • Easy to understand visual reporting


  • Heat mapping with limited visualizations
  • Pricey for users who have a lot of page views
  • Annual billing 


Basic $24/mo, Standart $49/mo, Plus $99/mo, PRO $249/mo, Custom plan 

7 GetFeedback |

Get Feedback - formerly Usabilla homepage

Formerly Usabilla, GetFeedback empowers brands like KLM, Tommy Hilfiger, and Toyota to become truly customer-centric by improving digital experiences on websites, apps and emails. Through targeted surveys and embedded feedback options, enterprises acquire the ultimate solution to capture the voice of their customers, collect quantitative along with qualitative data, and turn insights into actions that drive success.

What GetFeedback offers for free

  • Free, personalized demo


  • Well designed and clear reporting
  • Clean UI, easy to use
  • Short and intuitive feedback collection button and supporting questions


  • No heat mapping
  • A bit pricey


No pricing information available. Contact GetFeedback for a quote. 

8 UserZoomGO |

UserZoom and UserZoomGO, formerly Validately, are popular usability testing tools featuring a free trial

UserZoomGO, formerly Validately, is a comprehensive solution for user research that includes a dedicated testing platform, recruiting services, and automated reporting. UserZoomGO makes it easy to talk to users – helping user researchers, UX designers, and product managers build products that customers love.

What UserZoomGO offers for free

  • Free trial at every plan
  • Bring your own testers for free at every plan


  • Recruiting services offered 
  • Run Moderated and unmoderated tests


  • Confusing test setup process
  • Limited researcher seats at plans


Pricing information is not publically available. A quote must be requested. 

9 Loop11 |

Loop11 is an Australian usability testing tool

Loop11 is a useful UX tool for benchmarking a site’s KPIs, finding where users encounter issues, and gathering quantitative data on UX improvements.

What Loop11 offers for free

  • 14-day Free trial at every plan


  • Unlimited number of users
  • Quick report generation


  • No tester pool. You need to recruit your own testers.
  • Tests can’t be edited after publishing.
  • Prices have increased sharply in recent years


Rapid insights $199 monthly, Pro $399 /monthly, Enterprise $599 /monthly.

10 Optimizely |

Optimizely is a decent user testing tool with a free trial available.

Optimizely is the world’s leading experience optimization platform. The Optimizely platform technology provides A/B testing and multivariate testing tools, website personalization, and feature toggle capabilities.

What Optimizely offers for free

  • Free Rollouts plan


  • API output
  • Quickly adjust test volumes or turn tests on/off


  • Poor user interface
  • Sometimes long load times in the app
  • Pricing isn’t upfront


Rollouts plan for free, Price for essentials, business and enterprise plan offered upon contacting the Sales team.

Honorable mentions: other notable free usability testing tools

These honorable mentions may not have made it into our top 10 rankings, but they’re worth considering for your usability testing needs.

Honorable mentions: Hotjar, Maze, PlaybookUX. These free usability testing tools didn't make our top 10, but they're still valid options.

Hotjar |

Hotjar is a popular usability testing tool that offers heatmaps, session recordings, and user feedback through surveys and polls. Although not included in our top 10 list, Hotjar provides a comprehensive set of features to help you understand user behavior and improve your website’s user experience.

Maze |

Maze is a user testing platform specializing in rapid testing and iteration for prototypes built with popular design tools like Figma and Sketch. With Maze, you can quickly gather user insights and validate your designs, making it a valuable tool for UX designers and product teams.

PlaybookUX |

PlaybookUX is an all-in-one user testing solution that offers both moderated and unmoderated testing, along with AI-powered video analytics. Its key features include task-based testing, audience targeting, and usability metrics, making it a strong contender in the usability testing space.

Beyond the free trial: choosing the right usability testing tool

Selecting the perfect usability testing tool and plan can be a daunting task, with a myriad of options available. Once your free trial is over, it’s not always easy to choose a plan that perfectly meets your needs. Factors to consider include budget, project scope, desired features, and integration with other tools. To help you make an informed decision, we’ve created a comprehensive guide on choosing the right user testing tool with a subscription plan tailored to your needs.

The 10 best free user testing tools

In conclusion, there are many free user testing tools on the market that can help you understand the problems and desires of your users. By continuously testing and improving your product, you can offer a great user experience that makes your customers happy. In this blog post, we presented the top 10 free usability testing tools, and evaluated the pros and cons of each to help you make an informed decision. From Userbrain’s focus on continuous testing to Crazy Egg’s Heatmaps and User Recordings, each tool offers unique features that can benefit your UX research. Remember to take advantage of the free trials and sessions offered by these tools to find the best fit for your needs.

To summarise, here are the 10 best free usability testing tools:

  1. Userbrain ?
  2. Lookback ?
  3. UsabilityHub ?
  4. Userlytics
  5. TryMata
  6. CrazyEgg
  7. GetFeedback
  8. UserZoom / UserZoomGO
  9. Loop11
  10. Optimizely

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