Looking to switch from Lookback to another user testing tool? Here are 6 alternatives to Lookback.com to consider, helping you to make your user testing more efficient.

Okay, you came here looking for Lookback alternatives that can offer you a better quality of user tests or you’re searching for a tool that provides a pool of testers?

When Nevyn Bengtsson, co-founder of Lookback, was working for Spotify he was consistently surrounded by user experience problems. He wanted to make user experience easier to understand and teamed up with brothers Carl and Jonathan Littke to set up Lookback back in 2013.

What is it that makes Lookback so successful?

Lookback offers a rich set of features that offers everything you need for running user tests with your own participants in one place. Lookback allows you to directly talk with participants – live and face-to-face in moderated user tests. You can use the “Live” feature to broadcast your research to your team and invite them to watch and gain insights.

Additionally Lookback doesn’t cap recordings or charge for participants. You can do as much research as you need to.

But Lookback isn’t for everyone.

One of the biggest cons of Lookback is that they don’t offer a pool of user testers. You need to invite your own testers via a link to the testing tool. Finding participants is very time consuming especially in times where people are handling their data privacy carefully. As this review brings forward:

“I don’t like that participants have to put in their name and email address in order to use it.”

Even though Lookback doesn’t charge for participants, finding these testers can be hard, and using a tool that already provides access to a pool of user testers can save you precious time.

The Best Rated Lookback Alternatives

Knowing that Lookback isn’t the best tool for every company, we’ve put together the following list of the best available Lookback competitors and alternatives:

• Userbrain
• UserTesting
• UsabilityHub
• Userlytics
• UserZoom
• Loop11

Without further ado, let’s dive into the six best competitors to Lookback’s popular user research software:

Userbrain

Of course we’re going to place our own software at the top of the list. We’d be silly not to, wouldn’t we? If you want to get started right now and don’t want to spend time searching for participants for your user tests then we’ve got your back!

Pros of Userbrain compared to Lookback

Userbrain offers a similar feature set to Lookback’s user test software. You’ve got:

• A diverse testing panel – Save yourself the hassle of recruiting, managing, and paying for testers by getting access to a worldwide pool of 180k+ unbiased testers at Userbrain.
• Flexible subscriptions – Straightforward monthly or annual subscriptions that scale with your team, and monthly plans can be canceled anytime.
• Fast results – You’ll receive your first results within only a few hours.
• Auto-create test tasks: Describe what you want to test in plain language and generate the tasks and questions instantly.
• AI User Testing: AI-enhanced transcripts, smart time-stamped annotations, AI insights, AI-generated clips, and per-test summaries, all included on every plan.
• Ask Userbrain: Ask plain-language questions about your results right in the dashboard.
• MCP Integration: Connect Userbrain to Claude, ChatGPT, or other AI tools and query your test results directly from your AI tool of choice.
• Monthly payment plans – Whereas at Lookback, you must pay annually for every plan, Userbrain also offers monthly plans.

You can create a free account and even get your first test free of charge.

Cons of Userbrain compared to Lookback

Userbrain has a slightly more limited feature set compared to Lookback’s tool.

• No native app testing – Userbrain supports testing everything that can be accessed via a URL – websites, web apps, or even prototypes. Testing native iOS or Android apps isn’t possible for now.
• No moderated testing – Lookback allows you to directly talk with participants – live and face to face in moderated user tests. Userbrain doesn’t support this feature.

Userbrain’s pricing in comparison to Lookback

Lookback’s cheapest plan starts at $299/year for 10 sessions, while with Userbrain, you can also opt for a monthly plan.

• 30-Day Free Trial: Sign up and get 2 panel testers, 5 sessions with your own users, and access to all testing and analysis features, no credit card needed.
• 100% Satisfaction Guarantee: If unsatisfied with a user test, Userbrain will find you a new tester and refund your test credit for the inconvenience.
• Starting at just $49 / month: Looking to start user testing without breaking the bank? Userbrain’s Starter plan gets you 3 panel testers and 1 test setup a month, for you and 1 team member.
• Plus – $249 / month: 10 panel testers and 3 test setups a month, for you and 3 team members.
• Flex – from $1,100 / year: 30 testers a year to start, with the option to scale up allowances or buy additional testers on demand, plus unlimited test setups and team members.
• No Sales Call Needed: Starter, Plus, and Flex are all self-service and can be booked within a couple of minutes; only Enterprise pricing requires a quick chat.

Here’s what one Userbrain reviewer says about the pricing options:

“The best thing about Userbrain is the pricing structure. It’s also affordable for companies who are testing in small volumes.”

UserTesting

UserTesting was one of the first unmoderated user testing tools ever and therefore had time to build up one of the largest participant networks in the industry, spanning more than 60 countries. This allows customers to receive very fast feedback, all while having access to a very sophisticated platform with many possibilities to run and analyze their user tests.

If you’re interested in our UserTesting review, check out our roundup of the 6 best UserTesting alternatives.

Pros of UserTesting compared to Lookback

• Fast results – UserTesting's participant panel spans more than 60 countries, one of the broadest in the industry. This allows them to deliver results quickly.
• Step-by-step tasks – With UserTesting, you can divide your test instructions into step-by-step tasks. However, with Lookback, testers see all instructions simultaneously, often leading to testers overlooking tasks.

Cons of UserTesting compared to Lookback

• Custom pricing only – UserTesting doesn’t publish numeric pricing for its Advanced, Ultimate, or Ultimate+ plans, so you’ll need to request a quote. This is likely more expensive than Lookback’s plans, which start at $299 per year and are listed publicly.
• No free trial – Even though the price for UserTesting is very high, there’s no free trial to see if the tool works for you. With Lookback, you can test the tool for 14 days for free.

UserTesting pricing in comparison to Lookback

UserTesting doesn’t publish pricing for its Advanced, Ultimate, or Ultimate+ plans. You’ll need to contact their sales team for a quote, whereas Lookback’s Freelance, Team, and Insights Hub plans are all listed publicly, starting at $299 per year.

UsabilityHub

UsabilityHub allows you to run summative studies like first-click and five-second tests, design surveys, or preference tests of multiple design solutions. You will receive written answers and can either recruit your own participants or use UsabilityHub’s integrated tester panel.

Pros of UsabilityHub compared to Lookback

• Starting at $1 per answer – If you don’t need a video and audio recording of your participants and are more interested in running summative studies, you can do so quickly and at a convenient price by using UsabilityHub’s participant panel.
• Full CSV export – UsabilityHub allows you to export the raw test data as a CSV file to run in-depth analyses with any tool of your choice.
• Buying credits – Compared to UserTesting, credits for tests can be purchased on-the-go when ordering responses or pre-purchased. Credits do not expire.

Cons of UsabilityHub compared to Lookback

• No screen and audio recording – With Lookback, you’ll get a screen and audio recording of a participant’s session. UsabilityHub only delivers written answers to your research questions which makes it harder to understand the real thoughts of your testers.
• No prototype testing – While UsabilityHubs supports running tests of wireframes, you can’t test interactive prototypes built in e.g., InVision, Sketch, or Figma.
• No multisite testing – You can’t send testers to another website as part of your test, which is possible with Lookback.

UsabilityHub’s pricing in comparison to Lookback

UsabilityHub’s pricing has two separate components:

1. A limited free plan is available
2. The Growth plan starts at $199 per month, or $1,990 per year (about $165.83/month billed annually)
3. Enterprise pricing is custom
4. Paying for responses from the UsabilityHub panel is billed separately, generally around $1 per credit

Userlytics

Userlytics offers very competitive pricing options for a suite of user research tools at the expense of an outdated user interface.

Pros of Userlytics compared to Lookback

• Multiple user research tools in one – With Userlytics, you’ll have access to a suite of user research tools like Card Sorting or Tree Testing, in addition to the classic remote user testing functionality.
• Automated and multilingual transcriptions – You receive an AI-generated searchable transcription of your user test.
• Quantitative metrics – Compared to Lookback, Userlytics offers more sophisticated reporting on quantitative metrics like time on task, SUS, NPS, and SUPR-Q.

Cons of Userlytics compared to Lookback

• Outdated user interface – The user interface is considered old and challenging in terms of usability, according to many reviewers on G2.
• Complex pricing plans – Userlytics offers six different pricing tiers with different options and features. It could be hard to choose the right plan for your needs.

For more help choosing the right user testing plan, check out our comprehensive guide.

Userlytics pricing in comparison to Lookback

As mentioned, the pricing options of Userlytics can be quite hard to understand. Userlytics offers:

1. Project Based: custom pricing per session (minimum 5 sessions)
2. Enterprise: $34 per session, as low as $30 per session with annual volume
3. Self-Recruitment Premium: $699/month, billed annually
4. Advanced: $999/month, billed annually
5. Limitless: custom quote for specific projects and unconventional profiles

Userzoom

UserZoom offers moderated and unmoderated user testing. The UserZoom brand has since merged into UserTesting, though the UserZoom platform itself remains active for existing customers.

Pros of UserZoom compared to Lookback

• Bring your own testers for free – All monthly plans allow you to use your own participants for your study at no extra cost.
• Moderated user tests – UserZoom supports moderated and unmoderated user testing on desktop and mobile devices.

Cons of UserZoom compared to Lookback

• Limited researchers – The monthly plans limit the number of people who can create or launch studies. If you need more, you’ll have to pay more.
• Contracts are billed annually – You need to pay for a year upfront.

UserZoom’s pricing in comparison to Lookback

UserZoom no longer publishes standalone pricing. Since the brand merged into UserTesting, existing customers manage pricing and contracts through their UserTesting account manager, while new customers are directed to UserTesting’s Advanced, Ultimate, or Ultimate+ plans.

Loop11

Loop11 is a useful UX tool for benchmarking a site’s KPIs, finding out where exactly users are running into issues, and gathering quantitative data on UX improvements.

If you’re looking for an alternative to Lookback that includes participant recruitment in the platform price, Loop11 isn’t quite it: bring-your-own-testers is the default, though recruitment can be arranged separately.

Pros of Loop11 compared to Lookback

• Quantitative testing – Loop11 focuses on gathering a statistically significant number of answers to a test, while Lookback offers user tests for a qualitative research method.
• 5 Second & First Click Tests included – Compared to Lookback, Loop11 also supports the recording of qualitative data like heatmaps, clickstreams, and path analysis.
• Support for accessibility user testing – Loop11 customers can now tap into the AccessWorks database for all accessibility testing needs, saving time that would otherwise be spent recruiting participants for face-to-face testing.
• Bring your own testers for free – All monthly plans allow you to use your own testers for your study at no extra cost.

Cons of Loop11 compared to Lookback

• No editing after a test has been launched – You can’t edit a test after publishing it; you can only delete it completely. Thus, you should double-check the test in preview mode before allowing it to go live.

Loop11’s pricing in comparison to Lookback

Loop11 charges a monthly fee for using their platform, and participant recruitment isn’t included by default, as you’ll typically provide your own users (recruitment can be arranged separately).

1. Rapid Insights starts at $179/month billed annually, or $199/month billed monthly.
2. Pro costs $358/month billed annually, or $399/month billed monthly.
3. Enterprise pricing is custom.
4. Plans are cheaper when paying annually.
5. All plans include a 14-day free trial.

In summary: Lookback.com Alternatives

Alright, let’s sum it up! We just took you through 6 Lookback alternatives, each with their own special touch. Userbrain, UserTesting, UsabilityHub, Userlytics, UserZoom, and Loop11 are all ready to help you with your user testing needs. So, take a moment to explore these options, and you’ll surely find the perfect fit for your project – whatever that may be. Happy testing and have fun discovering the ideal tool to make your user experience shine!