Product Updates

User Testing with AI Insights: automated user test analysis with AI

Published April 13, 2023 ⚡ Updated on March 5, 2024 by Andrea
Automated insights: streamline user test analysis with AI assistance

Introducing Userbrain’s AI Insights feature, a game-changer for UX professionals looking to optimize their user test analysis process. Picture this: you’re buried under a mountain of user test videos, struggling to take notes as you watch, and constantly worried that you’re missing crucial insights. Sounds familiar? Then it’s time to meet your new AI assistant, ready to discover and suggest important moments in your user tests to save you valuable time and effort.

The problem with traditional user test analysis

We’ve all been there – countless hours spent on user test analysis, scribbling notes, trying to keep up with what’s happening in the videos, and feeling the pressure of capturing every insight. Yet, despite your best efforts, you find yourself with messy notes, inaccurate timestamps, and the nagging feeling that you’ve overlooked something important. It’s an exhausting and error-prone process that can leave you frustrated and doubting the effectiveness of your analysis.

Userbrain’s solution: AI  Insights

Drawing on our 15 years of experience in UX consultancy and the thousands of user tests we’ve analyzed since launching Userbrain in 2014, we understand the challenges you face. That’s why we developed AI Insights, an AI-powered feature designed to ease the burden of user test analysis. By identifying significant insights and providing a solid foundation for your in-depth analysis, our AI assistant frees you to focus on watching the videos and refining your insights, without the distraction of manual note-taking.

How to use AI Insights

Using AI Insights is a simple 3-step process:

Step 1: Click ‘Generate AI Insights’ on your user test video.

Automated Insights step one - go to the Notes tab and click 'Generate AI Insights' for your user test video.

Our AI assistant will prepare your user test video insights in a few moments.

Step 2: The AI assistant identifies findings and feedback with an assigned sentiment (positive/negative), ordered chronologically and timestamped.

Automated Insights step 2 - read the AI-generated insights

All insights are tagged to make it easier to identify, record, and report insights. Tags include #suggestion, #usability_issue, etc.

Step 3: Focus on watching the user test video without needing to stop and take notes.

Automated Insights step 3 - click on the time-stamped note to jump directly to the highlighted section of the user test video

Click on the time-stamped AI-generated note to start watching the highlighted part of the video.

The benefits of AI user testing insights

AI user testing insights offer numerous benefits for UX professionals, including:

  • Saving time and effort in the user test analysis process.
  • Reducing the risk of missing valuable insights due to rushed note-taking or time constraints.
  • Generating presentation-ready reports with insight-packed data.
  • Maintaining full control over the analysis while leveraging AI assistance for efficiency.

Collaboration made easy

AI Insights doesn’t just save time for individual UX professionals; it also facilitates better collaboration within teams. With AI-generated insights, your teammates can review and discuss findings more efficiently, leading to more informed decision-making and a stronger, unified UX vision.

Continuous improvement with AI technology

The launch of AI Insights unveils our new AI user testing assistant which is continuously evolving and improving. As our AI assistant becomes more advanced, it will be able to identify increasingly nuanced insights, further enhancing the value it brings to your user test analysis process.

Make more informed decisions

By incorporating AI Insights into your user experience strategy, you’ll be better equipped to make informed decisions and prioritize improvements based on real user feedback. This data-driven approach enables you to stay ahead of the curve and deliver exceptional user experiences that delight your customers and foster long-term loyalty.

Deliver better user experiences with AI insights

Imagine a world where user test analysis is efficient, enjoyable, and stress-free. That’s the world AI Insights brings to life. By letting our AI assistant handle the heavy lifting, you can focus on watching videos, refining insights, and creating presentation-ready reports to share with your team and stakeholders.

Ready to try AI Insights for yourself?

If you’re a new user, start your free trial today. ?

If you’re a current customer, create a new test and click ‘Generate AI Insights,’ or open a previous test video and click ‘Generate AI Insights.’

And if you still have questions, or you need a helping hand to get started, schedule a one-to-one call with one of our in-house user testing experts.

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