To answer this question, we’re taking a closer look at the three usability testing tools to see how they compare.

Here’s an at-a-glance feature comparison between UserTesting, TryMata and Userbrain:

Common Features and What We Looked For

The three tools have a lot in common – especially on the surface. All three support running unmoderated remote usability studies with either your own users or users from their panels of already prequalified user testers. But when you peel back the layers, you can see that each platform is tailored to specific use cases and budgets.

We’re comparing UserTesting, TryMata (formerly known as TryMyUI, which merged into QuestionPro UX in 2026) and Userbrain on three main criteria:

• Price
• Flexibility
• Features

Price

Not every company has a budget exclusively for user testing, which makes a huge amount of outgoings hard to justify. We compared the different pricing options of the 3 tools.

There’s no public pricing information on the UserTesting Website. Some sources state that the annual subscription starts at $15,000. A reviewer of UserTesting.com got in contact with the sales team described the experience as follows:

“I was just given a flat-fee response from them (non-negotiable) of 18k/year which we can’t really afford.”

TryMata’s pricing is not publicly listed since the QuestionPro UX merger. Study cost depends on study type, participant count, and whether you use the panel or your own users. Request a demo for an organization-specific quote.

At Userbrain, plans start at $49/month for the Starter plan, which includes 3 panel testers every month, no need to buy testers separately, plus every other feature in one simple plan (1 test setup/month, you plus 1 team member), with the Plus plan at $249/month and the Flex plan from $1,100/year for higher volumes. Enterprise pricing is custom. Every plan includes all testing and analysis features, which makes Userbrain one of the most affordable and cost-effective user testing tools.

Flexibility

Every product and UX team has its budget and schedule challenges. Especially for small companies, staying flexible with subscriptions or payments is vital.

Since no public pricing information is available on the UserTesting website, you always have to get in touch with the sales team to change or even get a plan or subscription. If Flexibility is important to you, UserTesting might be, due to the complicated upgrading system the wrong choice for you.

At TryMata, subscription terms depend on the plan you agree with the QuestionPro UX team, since pricing is now quote-based rather than published upfront.

Userbrain offers you many ways to be flexible in your user testing. Every new account starts with a 30-day free trial: 2 panel testers, 5 sessions with your own users, and access to all testing and analysis features, no credit card required. Userbrain subscriptions can be canceled and adjusted at the end of every billing cycle, and you can quickly upgrade or downgrade between the Starter, Plus, and Flex plans, or move to a custom Enterprise plan.

Features

Another critical point in choosing the right user testing tool is the feature set. Some UX Designers might want to test in many different ways, whereas others stick to one specific routine.

UserTesting is the first unmoderated user testing tool ever and therefore had the time to built up the largest number of participants. It offers a rich feature-set like A/B testing, concept and prototype testing, mobile validation and many more.

Compared to UserTesting, TryMata and Userbrain also offer quantitative data in addition to qualitative features, such as remote user testing regarding Advanced filtering, Quantitative data, and Collaborative Analysis.

Userbrain is newer on the market, meaning there are slightly fewer features available than with UserTesting. Userbrain supports testing everything that can be accessed via a URL – websites, web apps, or even prototypes. Mobile app testing for iOS and Android is also possible. If watching videos and analyzing and solving problems that occur during the tests is mainly your user testing routine – Userbrain is the tool for you!

Which User Testing Tool should I use?

The access to (nearly) unlimited testers and the vast testing pool make UserTesting the apparent choice for larger enterprises or situations where you have access to a dedicated five-figure budget exclusively for user testing.

If you want to get more than just qualitative data out of your user testing, TryMata might be the right tool for you as it offers you quantitative insights.

Userbrain can also be a good choice if you like to test iteratively. It offers you great quality for an unbeatable price.